Electrocardiogram [ECG]

Stratified and personalised medicine involves tailoring treatments towards a specific group of patients or to individuals.

Personalised medicine is a developing area that faces procedural and ethical challenges in research and treatment.

There are several forms of data collection in clinical trials, including electronic methods and Patient Reported Outcomes (PROs). All forms of data collection must adhere to Good Clinical Practice (GCP) guidelines to ensure that the data captured are of the best possible quality.

Early clinical trials (Phase I and II) must establish above all that an investigational medicinal product is safe for humans, as well as to show that the medicine is effective against the intended disease or condition.